Pitch, Please: What Makes a Great Business Pitch in 2025?

Ciara Bolden
May 9, 2025
3 min read

Because in this economy, you better come correct.

In a world where attention spans are shorter than TikTok trends and competition is fiercer than Detroit fashion week, your business pitch better hit harder than a viral meme. Whether you’re pitching at a networking brunch, on Queen Pins Detroit, or sliding into an investor’s inbox like “Hey bestie, let me tell you about my app,” crafting a killer pitch in 2025 is an essential skill every entrepreneur needs in their bag.

Here’s how to pitch like a pro, stand out in a sea of startups, and maybe even secure that coin.

1. Start Stronger Than Your Morning Coffee

You’ve got 8 seconds (yes, eight) to make someone care. So no pressure or anything!

Start with a hook that’s:

Jaw-dropping: “Every minute, 150 new businesses launch. Only 1 in 10 survives.”

Funny: “I started my company after crying over my 17th failed attempt at DIY bookkeeping.”

Bold: “What if you could launch a business from your couch—and never talk to a customer service rep again?”

*Pro tip: Open with shock, sass, or a stat. Whatever it is, make them need to hear more.

2. Define the Problem Like a Drama Queen (But With Data)

We get it—you’re a problem-solver. But first, paint the picture.

Make it crystal clear what problem your business solves and why it matters. Use real numbers. Real people. Real pain.

Don’t say: “People need more financial freedom.”

Do say: “68% of millennials live paycheck-to-paycheck—and we're here to break that cycle with our budgeting app for creatives.”

*Bonus points if your audience nods in painful agreement.

3. Drop the Mic With Your Solution

Now that you’ve stirred the pot, serve the solution. 🔥

Tell them:

What it is: No jargon. No mystery. Just facts.
Why it’s different: Is it cheaper, faster, cooler, Black-owned, AI-powered, or community-led? Say that.
How it helps: Give the glow-up version of your customer’s life after using your solution.

Think of it like Shark Tank meets Beyoncé. Confident, polished, and one-of-one.

4. Know Your Numbers (AKA Don’t Flinch at the Finance Questions)

If you say “we’ll make millions,” but can’t explain your margins? 🚩

Be ready to flex your:

📈 Market size – “We’re targeting a $4B wellness market for women of color.”
💰 Revenue model – Subscriptions? Product sales? Ad dollars?
🧮 Customer acquisition cost vs. lifetime value – Investors eat this up.

If math isn’t your ministry, at least memorize the highlights—and bring receipts.

5. Give 'Main Character Energy'

No one buys into a business they don’t believe in. And that starts with you. 💁🏽‍♀️

✨ Bring your story. Your “why.” Your magic.

Are you solving this problem because you lived it? Did this idea come to you while crying in a breakroom or slaying at a pitch party? Tell it. With your chest.

And whatever you do—don’t be boring. Be bold, be real, be YOU.

6. Anticipate Questions Like a Fortune Teller

Let’s face it: investors and judges are lowkey nosy. And they will ask:

“What’s your biggest risk?”
“How do you plan to scale?”
“Who are your competitors?”
“How will you market this in the metaverse?” (OK, maybe not, but who knows—it’s 2025.)

*Prep for the curveballs. Confidence is key.

7. End With a Bang (and a Bag)

If your pitch ends with “And… yeah, that’s it,” you’re doing it wrong.

Your closing should include:

A clear ask: “We’re raising $100K for 15% equity.”
A bold vision: “We plan to onboard 10K users in the next 6 months.”
A mic drop moment: “We’re not just building a brand—we’re building a movement.”

Make it memorable. Make them want to follow up, fund you, or feature you.

8. Rehearse Like You’re Going on Tour

If Beyoncé practices, so should you.

Record yourself. Practice in front of strangers. Try it with distractions (because real life is loud). By the time you hit the stage, boardroom, or Zoom room, your delivery should feel like second nature—with just the right amount of sparkle.

Final Thoughts: Your Pitch Is the New Elevator Ride

Attention is currency. Confidence is power. And your pitch? That’s your golden ticket.

So whether you're aiming to win that investor bag, land a partnership with Queen Pins Media, or simply go viral on LinkedIn, make sure your pitch speaks with clarity, swag, and vision.

Now go out there and pitch like your future depends on it—because honestly, it kind of does.